I love how the White Stripes would wear only red, black, and white. What an interesting way to brand a band. And they were pretty hardcore about it. Jack White said in a New York Times interview that, “everything from your haircut to your clothes to the type of instrument you play to the melody of a song to the rhythm — they’re all tricks to get people to pay attention to the story.”

Their tricks worked on me.

Here is some black, red, and white inspiration if you’re feeling like tricking someone into paying attention to you today:

1. Burberry Brit Eau de Parfum / 2. Pizza Cutters / 3. High Pigment Matte Pencil / 4. v-neck pocket tee / 5. Coquette Nail Polish

And my favorite White Stripes music video, directed by the incredible Michel Gondry: